Defining Your Mission Statement

Passion can start a revolution. It drives you to rise above. It energizes you to push for change.

Are you fed up? Discouraged? You’re not alone. Everyone has been there one time or another even if they don’t care to admit it. But the difference between the successful and those struggling is one thing-passion. You have to believe in yourself and push yourself. Yes it’s hard, but it’s what you have to do. How do you stay on course? With a mission statement.

A mission statement defines you. It’s what sets your roots in your foundation. If you can’t define what your goal is, how can you achieve it? All good leaders have one. All of their success is built on that one statement. That’s how Alan Mulally of Ford turned around the beleaguered automaker. Inspiration can be anywhere when it comes to creating a mission statement. It can literally be right in front of you. For Alan it came in the form of a 1927 ad created by Henry Ford himself: Opening the Highways to All Mankind.


Every decision they make for the company goes back to this ad.

What is your mission statement? Make it your guiding star as you embark on your journey to world domination. Be the absolute best you can be. You deserve it!!

Please order a hard copy or Kindle version of my book Opportunity Knocking Lessons from Business Leaders.


Author: loriannlarocco

I am the author of "Dynasties of the Sea: The Untold Stories of teh Postwar Shipping Pioneers", "Opportunity Knocking: Lessons from Business Leaders", "Thriving in the New Economy" and "Dynasties of the Sea: The Shipowners and Financiers Who Expanded the Era of Free Trade". I'm also the Senior Talent Producer at CNBC, and known as the producer with the trillion dollar Rolodex

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