Lori Ann LaRocco is the author of the “Opportunity Knocking” (Agate Publishing 2014), “Dynasties of the Sea: The Ships and Entrepreneurs Who Ushered in the Era of Free Trade” (Marine Money 2012) and “Thriving in the New Economy: Lessons from Today’s Top Business Minds” (Wiley 2010). and Senior Editor of Guests for CNBC, coordinating high profile interviews and special multi-million dollar on-location shows for all shows on the network.
Her writing has been featured in The Washington Post, Forbes, Newsday, and other publications.
Known as the producer with the “trillion dollar” Rolodex, Lori Ann talks to the movers and shakers in the business and political world on a daily basis and gets insights into the financial happenings as well as the strategies they use to profit in today’s new economy.
LaRocco has been working at CNBC since 2000. Her track record has garnered the trust and respect from Wall Street rainmakers to Washington. Establishing relationships with some of the best in business, LaRocco’s contacts have told her first of business deals in the billions of dollars, enabling CNBC to break the news first.
Prior to joining CNBC, LaRocco was an anchor, reporter and assignment editor in various local news markets around the country.
Lori Ann is also the proud mom of three active children. On weekends you would find her cheering her boys during their hockey and baseball games and her daughter at equestrian competitions.